Nowadays, digital technology is a significant thing that many people pay attention to, including global businesses, because every leading organization knows that digital technology is one of the important keys to business operations and industry competition in this era. We are probably familiar with the term "Artificial Intelligence" or "AI." It refers to the processing systems of computers, robots, machines, or electronic devices with in-depth analysis, resulting from research and development of computer systems to have the ability to learn information, images, languages, pattern recognition, analytical thinking, as well as anticipate and respond to things in the same way as the human brain. However, it is empowered to be more intelligent to help deal with complex or repetitive tasks instead of humans in the fastest and most efficient time.

Due to the COVID-19 outbreak, global economic growth slowed down. During that period, entrepreneurs and companies needed to consider management, cost reduction, and investment management to survive. At the time, artificial intelligence (AI) was one of the solutions used to create business opportunities and assist companies and organizations in becoming winners in a competitive market amid a slowing economy.

Artificial intelligence (AI) plays a significant role in various businesses and industries. Moreover, it tends to play a significant role in working and living during this digital era. As a result, we make an effort to bring AI technologies that every business should recognize and adapt to the new industrial revolution, such as learning and prediction systems based on Machine Learning and Big Data Platforms, AI-optimized Hardware for Decision Management, and Deep Learning Natural Language Processing (NLP) based on Speech Recognition and Synthesis, as well as Robotic Process Automation.

In conclusion, the significant reasons for using AI in business are increasing optimization and productivity in work, building new capabilities for the business, expanding business models, being an assistant in the analysis of various matters of the organization, increasing the efficiency of work tracking, improving the quality of work, reducing errors in work, and efficiently managing personnel in the organization. Using technology in business is not a replacement for humans, but it will help them work more efficiently. Applying technologies in the right ways will help your business develop and grow even further.

Mr.Chaiyos Sincharoenkul

President

The Thai Rubber Association