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สาส์นจากนายกสมาคม TRA PRESIDENT VIEW
 
   主席观点
   AI and Digital Technologies for Business Transformation
At present, digital technology is a focal point of global attention, particularly within the business sector. Leading organizations recognize that these technologies are critical drivers of operational success and industrial competitiveness in the modern era. Many of us are likely familiar with the term 'Artificial Intelligence' (AI), which refers to computer-based processing systems, robotics, machinery, and various electronic devices capable of advanced data analysis. These capabilities stem from research and development in computational intelligence, enabling systems to learn from data, images, and language; recognize patterns; perform analytical reasoning; and predict and respond to situations in a manner similar to the human brain. Furthermore, AI significantly enhances cognitive capacity, allowing it to manage complex problems or perform repetitive tasks in place of humans with greater speed and maximum efficiency. AI supports business operations in several key areas: 1) enhancing the precision of Personalized Marketing; 2) analyzing customer behavior through Facial Recognition; 3) advancing the future of logistics with Robotics, such as the use of delivery drones; 4) optimizing Warehouse Management; and 5) driving Product Development to better meet customer needs. Selecting the appropriate AI solutions for specific business opportunities will enable organizations to emerge as market leaders, even amidst the current economic slowdown. Furthermore, other technologies such as Blockchain and Big Data stand ready to complement and ensure sustainable business development.

AI has assumed a critical role across various businesses and industries, with its influence on both professional operations and daily life expected to grow even further in the digital future. To prepare for this new industrial revolution, it is essential to understand the key technologies driving adaptation. These include Machine Learning and Big Data Platforms for data analysis and prediction; AI-optimized Hardware for specialized processing; and Decision Management systems that simplify complex problem-solving. Furthermore, advanced tools such as Deep Learning, Natural Language Processing (NLP), Speech Recognition and Synthesis, and Robotic Process Automation (RPA) are becoming fundamental to business evolution.

In conclusion, the core benefits of integrating AI lie in enhancing efficiency, boosting productivity, and creating new business capabilities. AI serves as a powerful analytical partner, streamlining project tracking, elevating work quality, and reducing errors while improving human resource management. It is important to emphasize that this technology is not intended to replace humans; rather, it empowers us to focus our time on higher-value tasks. By strategically applying these technologies, your business will be well-positioned for continuous development and sustainable growth.

Mr. Veerasith Sinchareonkul
President
The Thai Rubber Association

主席观点   December  2025     
     
  history  
 
[   October  2013 ]
icon A study trip and meeting in the Northeast

Natural rubber is a plant of economic importance of Thailand, involving over 6 million people from various sectors: farmers, entrepreneurs, labourers and government agencies. In 2012, Thailand produced 3.78 million tonnes of natural rubber. The value of the overall export of rubber and rubberwood is 647,906 million baht, of which 327,275 million baht is from 3.12 million tonnes of primary processed rubber and compound rubber, 259,832 million baht from ru...

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[   September  2013 ]
icon Driving rubber industry with intellectual property

As everyone may have known, Thailand has been the world’s largest producer and exporter of natural rubber since 1991. In contrast, domestic consumption in the country is low, compared to production quantity as Thai rubber industry is agricultural-based, concentrating on exporting primary processing products to other countries for industrial purpose.  Consequently, Thailand encounters a problem of price volatility and instability, affecting the livelihood...

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[   August  2013 ]
icon Rubber Products Expo 3

Thailand is one the world’s most important rubber production bases. Currently, Thailand covers the natural rubber plantation area of 18.7 million rai (2.992 million hectares), of which mature area is 13.81 million rai (2.2096 million hectares). In 2013, the annual rubber output is expected to reach 3.86 million tonnes, of which 13% is domestically consumed, 83% is exported in the form of primary processing products, generating income of over 600 ...

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[   July  2013 ]
icon Rubber trade contract sanctity

Global rubber trade lies in two categories i.e. futures markets, Tokyo Commodity Exchange, Singapore Commodity Exchange, Agricultural Futures Exchange of Thailand for example and direct trade in physical markets.

In futures market, both actual physical delivery and cash settlement are practiced. But mostly, cash settlement is preferred as to speculate for difference of prices at different time.

Direct trad...

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[   June  2013 ]
icon The role of Thailand in the International Rubber Association
The Thai Rubber Association (TRA) is a private entity whose major role is to cooperate with rubber related public and private sectors as well as rubber growers locally and internationally. TRA is one of the Management Committee members of the International Rubber Association (IRA) which is globally recognized in international rubber trade community. Currently, IRA consists of 24 producing and consuming members from 8 countries. Its objective is to formulate rubber trade practices,...
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